By
far, animation has been a way of storytelling. Most people today, use it to
design animated graphics and media. Apart from movies, today, animations can be
seen in form of special occasion greetings, movable tagline, presentations,
etc. The scope of animation is growing day by day. Sooner or later, there will
be animated content all over the internet. Just click a link and bam! There
will be motion graphic content right in front of your eyes!
There
will be a considerable decrease in the use of Flash software, HTML, CSS, and
Javascript. Those technologies will be soon replaced by automated ones with
predefined templates and themes. Soon, people will be able to create advanced
motion graphics without formal training on animation software.
Looking
at the changing trends and styles, a recent study shows there are some new
trends enlisted for the year 2018. Nevertheless, such a response of users and
demand for animation will create several job opportunities for young
individuals. So, if you are excited about the upcoming trends and techniques,
here you go:
Upcoming Trends
• Advanced Virtual Reality- Last year,
various companies came forward to invest in virtual reality to utilize it for
several purposes. Experts believe that storytelling through virtual reality
systems will be more exciting and will attract audiences from all over the
world. A seamless blend of virtual reality and animation is more likely to grow
this year and will have a great scope for digital artists.
• Simple Icons- The new
trend says that the simpler the icon or logo, the more the impact it creates.
Most of the businesses today look for logos that are awesomely simplified, yet
create impact with colours. The latest way of designing a logo is the one which
is simple and does well for marketing purpose.
• Complex GIF’s- Use of GIFs is not a new
concept. Nevertheless, it was used in the past couple of decades as a part of
web graphics, today Facebook, Twitter, and Instagram have changed the way they
were looked at. Now you can insert GIF’s on comments and publish as a post to
see the magic. It is going to be even more exciting during the mid of the year.
Keep an eye on the changing trends of social media.
• 3D and 2D Blending- This is also not a
new concept but due to more creative and fantastic use, this trend is expected
to gain a lot of attention this year. You can see the usage of this technique
in corporate presentations, architectural walkthroughs, and dynamic web pages.
• Retro Look- The concept of retro look
is observed gaining popularity too soon these days. It is a great way of
creating a long-lasting impact on the target audiences. Hence, it is mostly
used by advertising companies as a tool to create an everlasting impact.
Now
that you know the role of animation in marketing dynamics, why not pursue this
as a career. You can easily go for a certification course and start applying
for your first job. It still stands among the most exciting career options
available today.
AECTL
is the best
animation training institute in Bangalore offers some of the lucrative career options in the creative
digital medium. Our faculty in Animation department has over 10 years of
industry experience. They guide the students with the help of a modern art and
filming studio labs. AECTL also provides 100% placement assistant to the
students after they complete their courses.